Idea launches TVC campaign to promote 4G LTE 

Idea Cellular is strongly trying to communicate the experience on 4G LTE and how it can bring about ‘The Biggest Small Change’ in the life of people who live online, through its new TVC campaign.

With this campaign, Idea is reaching out to the people who relate with their smartphones like a TV screen where they watch movies in High Definition (HD), use video calling to share special moments with friends, live stream cricket matches or just simply indulge into gaming with online community and they need all that at faster speed and with even superior internet experience.