China Mobile Pakistan (CMPak), which operates under the ‘Zong’ brand, will invest between USD300 million and USD400 million to extend 3G and 4G coverage to 100% and 60% respectively by the end of the year.
With over $1 billion already invested and more than 250 cities currently receiving 3G and 4G services, the entire country would be able to benefit from these high-speed technologies by the end of this year.
Zong’s deputy CEO Niaz A Malik said that the operator currently has 2,700 4G sites, but that number will double under Zong’s programme for 2016.
Elaborating on Zong’s perspective on different contemporary issues concerning the telecom sector, company’s deputy CEO said entire Pakistan would soon benefit from Zong’s superior 3G and 4G services.
“We are working on war footing on this front. Soon, there would be good news, not later than this year,” Niaz Malik stated.
“We are focused on the delivery of 4G and we have made immense investment on this front. Our 4G internet SIM is the fastest in terms of speed and high-powered features.”
“Owing to unprecedented demand of Zongs’ 4G services, our mobile broadband (MBB) devices have often been outnumbered by the ever-growing consumers’ strength,” Malik commented.
Commenting on the rate of demand for 4G, the official added: ‘We have the highest number of 4G subscribers and the rapidly growing demand for 4G services has, at times, resulted in the shortage of our mobile broadband devices. We are fully cognisant of the situation and are assuring their availability accordingly.’
Zong claimed 282,701 LTE users at the end of December 2015, ahead of the 214,046 served by its sole 4G rival, Warid. The operator registered a substantial jump in 4G subscribers in January 2016, growing 47.4% to 416,676, compared to an 11.2% increase reported in November-December.